Episode 007: Zucked
Is Facebook secretly listening in to all of your private conversations and then using that data to craft ads specifically targeted to you?
Spoiler: Whether or not they are, they don’t have to be and can get the same result.
I read an article early this year (maybe in Wired?) in which the author argued that whenever you’re near another person, the data shared among apps on our phones is so vast that precision-driven ads can be created in seconds without Facebook ever having to listen in at all.
Yikes.
Whether or not you believe they are listening… they don’t have to.
In our next episode, we’ll discuss data mining.