What is your exit strategy? Do you have one?

Days turn into months turn into years. Some things we should quit faster than we can blink. Others are worth sticking with–even through difficult times.

But how do you know?

Seth Godin’s The Dip: A Little Book That Teaches You When to Quit (and When to Stick) has profoundly influenced how I think about quitting and how I think about staying.

You should read it.